A Single Word Changes Everything

A Single Word Changes EverythingI have bookmarked this great article about choosing your words carefully mainly because of the awesome lists of words and when to use them. I believe in the power of words and using meanings and connotations to evoke a mode or feeling. Since I spend many hours each week writing I really like having a resource like this for when I'm struggling for the correct whatchamacallits!

The old brain is the part that controls decisions, and it also happens to be the most primitive. In this way, the words you use to market to the old brain will often be the most direct, simple, arresting, visual words you have. You’ll likely see a lot of these “old brain” words in the lists below. The ultimate list of words and phrases that convert.

Here's a taste of what you'll find at the link!

The 5 most persuasive words in the English language

Use them for: Calls-to-action, headlines, email subject lines, headings, opening sentences and paragraphs

  1. You
  2. Free
  3. Because
  4. Instantly
  5. New

Click through to the article to see the rest of these great lists all in one place!

  • The 20 most influential words to use in: headlines, bullet points, subject lines
  • 3 words to encourage community for: email signups, trial offers, in-app messaging
  • 10 cause-and-effect words and phrases for: closing paragraphs, transitions
  • 12 phrases that imply exclusivity to use on: signup forms, links, calls-to-action, subheads
  • 9 phrases that imply scarcity for: headings, promo copy
  • 28 words and phrases that make you feel safe for: payment forms, signup forms, testimonials
  • 48 ubiquitous power words for: email subject lines, headlines, calls-to-action
  • 9 word for shareable content for: social media updates