SSL (Secure Socket Layer) is the name of the technology that encrypts the communication between a browser and a web (or email) server. This changes the standard HTTP (hypertext transfer protocol) to HTTPS which adds encryption. This site is secure; you can see the green lock in the header. Why is this important? Well, eCommerce sites absolutely need to be secure since users will be entering private information. It is absolutely essential to encrypt that information. But what if you aren't processing financial transactions? Do you still need SSL? We monkeys say enthusiastically YES! and believe that in the future all sites
Now, it looks like Google will take their support of all things HTTPS one step further in Chrome and will mark all websites that don't serve up an SSL certificates as non-secure.
Last year Google announced they would be using HTTPS as a ranking signal with the implication that it would be considered heavier in the future. Well, the future is now! Yesterday Google has taken the next step in security and will now index HTTPS pages over their HTTP counterparts, even if those pages aren't directly linked.
Monkeys believe in web security and privacy and have been participating in the Reset the Net campaign. We have been encouraging all web site owners to add SSL encryption to their website for security and privacy for their users. An added benefit is that Google is starting to use HTTPS as a ranking signal.