Any basic article or guide on improving SEO will state that posting original content on a regular basis is a crucial part of any content delivery. I depend on scheduling posts so that when I have time to work on the blogs, I'm making content for the future.
Now, it looks like Google will take their support of all things HTTPS one step further in Chrome and will mark all websites that don't serve up an SSL certificates as non-secure.
This week, Panda becomes part of Google's core ranking algorithm. Panda came out in 2011 as a way to lower the ranking of sites with low content and high amounts of advertisements with the goal of reducing spammy results. It has been changed and updated many times over the last few years.
Last year Google announced they would be using HTTPS as a ranking signal with the implication that it would be considered heavier in the future. Well, the future is now! Yesterday Google has taken the next step in security and will now index HTTPS pages over their HTTP counterparts, even if those pages aren't directly linked.
The first question to consider is who is your audience. For me it's our clients and fellow designers. We also have content geared more towards programmers and crypto currency enthusiasts. This means every article isn't written for every user, so we use tagging functionality to keep related content together.
Monkeys believe in web security and privacy and have been participating in the Reset the Net campaign. We have been encouraging all web site owners to add SSL encryption to their website for security and privacy for their users. An added benefit is that Google is starting to use HTTPS as a ranking signal.
Google trends offers a glimpse into what the world is searching for and talking about right now. One of my clients complained that it was another hoop to jump through, but I see it more like a playbook to the game of Google search results. With a few minutes of your time, you can see if your writing includes potential words or phrases that clients might be using to find your web site. This will help organic SEO results and pay per click advertising.
Meta tags are a handy tool that have been abused and misunderstood.
Meta tags started as a simple text way to designate search terms on your website. Often just lists of keywords, they were abused by websites that would put a lot of junk tags in their pages in order to improve their rankings. Search engines got smarter and meta tags have evolved.