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Marketing the Faire 

In late March I took on a volunteer position as Head of Marketing for the first ever Philadelphia Mini Maker Faire "a volunteer-organized, family-friendly celebration

SSL (Secure Socket Layer) is the name of the technology that encrypts the communication between a browser and a web (or email) server. This changes the standard HTTP (hypertext transfer protocol) to HTTPS which adds encryption. This site is secure; you can see the green lock in the header. Why is this important? Well, eCommerce sites absolutely need to be secure since users will be entering private information. It is absolutely essential to encrypt that information. But what if you aren't processing financial transactions? Do you still need SSL? We monkeys say enthusiastically YES! and believe that in the future all sites  

There is no finish line. These five words say so much and the big, bold font is the perfect choice to deliver the simple message to enjoy the journey! Nike gets an A+ for this one.

Swindler and Swindler is a husband and wife duo AKA "Mr. and Mrs.

N is for Night by Heather McKean reminds me of initial letters from illustrated manuscripts and children's fairy tales. Although there is minimal space within the letter for an entire landscape, Heather manages to evoke a scene that tells a much larger story.

The Betrayer Family is a lettering studio who has a distinctive and cohesive branding identity. Reminiscent of vintage matchbooks and old school tattoo designs, I love their punk and grungy esthetic.