Blog

Maximixe SEO with Google Trends

Google trends offers a glimpse into what the world is searching for and talking about right now. One of my clients complained that it was another hoop to jump through, but I see it more like a playbook to the game of Google search results. With a few minutes of your time, you can see if your writing includes potential words or phrases that clients might be using to find your web site. This will help organic SEO results and pay per click advertising.

What, When & How to Engage on Social Media

Our blog posts are automatically shared on our networks. That means we're sharing original content at a maximum of one per weekday which fits within The Social Media Guide's frequency. This looks to be ideal for LinkedIn, Facebook and Google Plus, but completely ineffective on Twitter. Below are my summaries of what I've been researching, as well as links to the original articles. Buffer is a free tool that I deliberately left out of last week's guide to pushing content to social networks. So after using Buffer for a few months, I found the free plans limit of 10 scheduled tweets to be limiting. That's only half a week . I discovered that Hoot Suite allows for tweet scheduling and has no limit!  Although I'm not using it for scheduling tweets, I recommend subscribing to Buffer's blog for informative, well written, and inspiring articles.